DC
Parkland, Florida · Open to COO and VP roles

Donovan Campbell

Chief Operating Officer
Multi-Channel Retail  /  eCommerce  /  Distribution

Thirty years running the parts of a business that either work together or quietly bleed money. Held full P&L for a $68M multi-channel retailer, lifted gross margin from about 58 to about 65 percent, and took same day shipping from about 60 to 98 percent. Then rebuilt a 300 person service organization inside a $201M private equity held eCommerce business and turned it into half of booked company sales.

Donovan Campbell
30 years operating
58to65%
Gross margin
$68M
P&L owned
$201M
eCommerce ops
20to50%
Sales booked
98%
Same day ship
Donovan Campbell
Approach

Most operating problems are handoff problems.

Distribution, service, retail, wholesale and IT usually report up separate ladders and optimize against each other. The warehouse hits its pick rate. The contact center hits its handle time. Margin leaks out between them and nobody owns the gap.

My work has been to run those functions as one system. At Levenger that meant holding the P&L across all of them at once, with a $10M operating budget, five VP and Director level direct reports, capital approval authority and quarterly board reporting. Reorganizing order processing for immediate pick and pack moved same day shipping from about 60 to 98 percent on 700 to 1,000 orders a day. Pricing and promotional discipline, product mix, sourcing and freight moved gross margin from about 58 to about 65 percent across nine years.

At BEL USA the same lens applied to service. A 300 person organization came down to 175 across 14 months, productivity per agent rose 30 percent, and $1M came out of annual operating expense. The part that mattered more: putting revenue ownership inside the service model took the function from 20 to 50 percent of booked company sales.

Thirty years of it started in technology, building a global network from the ground up at Aurafin and carrying it from under $50M in revenue to a Berkshire Hathaway acquisition. That background is why the systems question comes first for me, not last.

Run the functions as one system and the handoffs stop being where the money goes.
The system

Four channels, one operating line

Catalog, web, retail and wholesale each arrive with their own order path, their own service queue and their own idea of what a promise date means. Switch the view to see what changes when they run on one line.

3 to 5 day promise Queue by channel Margin unowned Same day ship One service queue Margin owned Catalog Web Retail Wholesale Order management
Catalog
Web
Retail
Wholesale
3 to 5 day promise
Queue by channel
Margin unowned
Same day shipping
60%
700 to 1,000 orders a day, company operated Memphis distribution center
Gross margin
58%
Pricing and promotional discipline, product mix, sourcing and freight
Service as booked sales
20%
Revenue ownership moved inside the service model, 2019 to 2023
Agent attrition
4% / mo
Retraining, career pathing and a shift to advocacy based service
Selected work

Three problems, three rebuilds

Each one started with a number the business had stopped expecting to move.

Distribution
Levenger
Chief Operating Officer, 2009 to 2017

Same day shipping went from an aspiration to a standing promise

The Memphis distribution center was company operated and running 700 to 1,000 orders a day, with roughly 60 percent going out same day. Reorganizing order processing for immediate pick and pack took that to 98 percent. Renegotiating the FedEx contract at about $3M a year held the freight line while volume grew, and capital projects up to $1.5M went through my approval.

35,000 SKUs2 to 2.5 turns$3M carrier contractEcometry OMS
98%
Same day ship
Service to revenue
BEL USA / Discount Mugs
VP Contact Center, 2017 to 2023

A cost center became half of booked company sales

Reporting to the CEO inside a $201M private equity held eCommerce business, the operating philosophy shifted from call handling to customer advocacy. Retraining the floor and moving inbound volume onto chat with Freshchat took conversion from 17 to 45 percent, and the outbound function went from $1.5M to $5M. Between 2019 and 2023 the contact center grew from 20 to 50 percent of booked company sales.

17 to 45% conversion$1.5M to $5M outboundFreshdesk / Freshsales / Freshchat
50%
Of booked sales
Organization
BEL USA / Discount Mugs
Two sites, two countries, about 400 at peak

Cutting the headcount in half without cutting the service

A 300 person service and sales support organization came down to 175 across 14 months, rebalancing from roughly 100 US and 200 offshore to 25 US and 150 offshore under a captive Philippines operation. Productivity per agent rose 30 percent and $1M came out of annual operating expense. Attrition fell from about 4 percent a month to under 1 percent. When COVID hit, the full global operation went remote in three days with CSAT, service level, AHT and sales all held to projection.

300 to 175 people$1M opex removedIn-house WFM builtRemote in 3 days
$1M
Annual opex out
Record

Where the work happened

JAN 2024 / PRESENT
Principal Consultant, Operations and Growth
ARS Snaps LLC · Parkland, FL
  • Advise eCommerce, retail and manufacturing companies up to $8M in revenue on operations, growth and workflow design.
  • Audited end to end operational workflows for a manufacturing client and removed $50,000 in annual overhead, implemented and confirmed in the business.
  • Advised a B2B SaaS client on demand and revenue strategy, raising qualified lead volume 35 percent within six months.
$50K
Overhead removed
JUN 2017 / NOV 2023
Vice President, Contact Center
BEL USA LLC / Discount Mugs · Medley, FL
  • Reported to the CEO with annual board reporting, running customer experience, contact center and sales support across a US site and a captive Philippines operation inside a $201M private equity held eCommerce business, about 400 people at peak.
  • Consolidated a 300 person service and sales support organization to 175 across 14 months, lifting productivity per agent 30 percent and removing $1M from annual operating expense.
  • Grew the function from 20 to 50 percent of booked company sales between 2019 and 2023 by putting revenue ownership inside the service model.
  • Built in-house workforce management and forecasting tools with dedicated staff to schedule a two-site, two-country operation.
  • Cut agent attrition from about 4 percent a month to under 1 percent a month, and rebuilt onboarding to cut ramp time 30 percent while lifting CSAT 20 percent.
  • Deployed Freshdesk, Freshsales and Freshchat across global service operations, cutting case resolution time and putting real time reporting in front of the floor.
$201M
Business scale
2009 / 2017
Chief Operating Officer
Levenger · Delray Beach, FL
  • Owned the P&L across customer service, distribution, retail, wholesale, corporate sales and IT at a $68M founder-owned multi-channel retailer, running a $10M operating budget with five VP and Director level direct reports and quarterly board reporting.
  • Lifted gross margin from about 58 to about 65 percent across nine years through pricing and promotional discipline, product mix, sourcing cost and freight.
  • Raised same day shipping from about 60 to 98 percent at the company operated Memphis distribution center, running 700 to 1,000 orders a day.
  • Renegotiated the company FedEx contract at about $3M a year and approved capital projects, the largest at $1.5M.
  • Launched third party marketplace selling on Amazon and Walmart and scaled it to $2M incremental revenue in its first year.
  • Consolidated retail from five stores to two and built a Macy's partnership in Chicago, bringing every remaining store to profitability.
  • Converted the Corporate Business unit from order taking to proactive business development, holding 15 percent year over year growth in the unit.
  • Grew Customer Service from about 20 to about 27 percent of company revenue at the highest average order value of any channel.
  • Customized the Ecometry order management platform for cross channel service and ship to store, then migrated infrastructure to AWS, taking uptime to 99.9 percent.
$68M
P&L owned
2008 / 2009
Vice President, Information Technology
Levenger · Delray Beach, FL
  • Led infrastructure, the Ecometry order management platform and enterprise systems delivery. Promoted to Chief Operating Officer after one year.
1 yr
To the COO seat
1991 / 2008
Director of Information Technology and Corporate Network Manager
Aurafin LLC · Tamarac, FL
  • Built the company global network infrastructure from the ground up, carrying it through growth from under $50M in revenue to a Berkshire Hathaway acquisition in 2007.
2007
Berkshire acquisition
Capabilities

What I bring on day one

Built across founder-owned and private equity held environments, in businesses from under $50M to $201M.

Operating leadership

  • P&L ownership
  • Operating budget management
  • Capital expenditure approval
  • Board and ownership reporting
  • Organizational design
  • Change management
  • Multi-site operations

Commercial

  • Gross margin improvement
  • Pricing and promotions
  • Omni-channel retail
  • Marketplace selling
  • Wholesale and corporate sales
  • Channel strategy
  • Average order value growth

Supply chain and service

  • Distribution and fulfillment
  • Same day shipping design
  • Carrier contract negotiation
  • Capacity and labor planning
  • Contact center operations
  • Captive offshore operations
  • Workforce management

Systems

  • Order management systems
  • ERP and OMS customization
  • Cloud migration on AWS
  • CRM and service platforms
  • Freshdesk, Freshsales, Freshchat
  • KPI design and reporting
  • Microsoft 365
Background

Education and environments

Education
Bachelor of Business Administration, Computer Information Systems
University of Miami, Coral Gables, Florida
Ownership models
Founder-owned and private equity held
Board and ownership reporting at both, quarterly at Levenger and annual at BEL USA
Scope run
Two countries, two sites, about 400 people at peak
Distribution, retail, wholesale, corporate sales, contact center and IT
Contact

Let us talk about the system

Open to Chief Operating Officer, VP Operations and VP Customer Experience roles in multi-channel retail, eCommerce and distribution. Happy to walk through any number on this page in detail.

Parkland, Florida
Open to relocation discussion
Available now